How Should Tourism Management Adapt?

To the Post COVID-19 World

The change in policies on social gathering and travel caused a near-complete shutdown of tourism in 2020.  While this sector has made changes to adapt to the situation right now, some additional adjustments are required to make it sustainable and crisis-proof for the future.

We wrote an article earlier in which we discussed the various emerging trends in the tourism and hospitality industry due to the Covid-19 crisis. This article is an extension of that, but with a focus on how management can adapt to the new guidelines.

Tourism and Hospitality Management should shift its focus towards driving local tourism[i] in the immediate future. Even with the rollout of the vaccine some international borders remain closed so local tourists need to be encouraged to travel and book hotels. You can do that by providing incentives and reliable and thorough safety and sanitization procedures.

This will not only increase revenue as compared to 2020 levels but will also contribute highly to reestablishing the travellers’ confidence.

Technology will have a major role in how this industry will adapt and move forward[ii]. Hospitality management of most hotel chains such as Hilton and IGH is already strategically integrating contactless technology to welcome guests today and in the future.

Tourism and Hospitality Management should also make significant changes in how they manage costs; use solar power for electricity, suspend non-seasonal services or outsource housekeeping staff and kitchen services etc.[iii]

Since hygiene is a concern for tourists, you can increase the sanitation of shared spaces and spas because customer satisfaction and safety is and will be a major sales-driving factor.

Since each company is different you should look at your overall revenue and gross operating profit to identify which services you can improve.

By expanding globally and exploring untapped tourist destinations, you can be secure to survive uncertain situations in the future. You can boost local and international travel this way and diversify your services[iv].

Another department where management will change is research. Companies will need experts specifically to keep an eye on global situations and offer solutions for them.[v]

A change in strategy is the key for Tourism and Hospitality Management to survive at this time and flourish in the coming years.

In Conclusion:

The Tourism and Hospitality industry is undergoing drastic changes due to the pandemic, and these will continue for a few years to come.

While immediate solutions are needed to restore some level of normalcy it should not distract you from strategizing for the long term.

According to the European Commission[vi], an additional 2 billion people will travel by 2030 due to their improved economic status. Tourism and Hospitality Management can use data like this to make long-term changes to improve efficiency, increase sustainable travel and offer unique experiences based on the demographic.

You can learn more about the management strategies for the future of this industry by acquiring a masters’ degree in Tourism and Hospitality Management. An international masters’ program taught by experienced academics should help you prepare for a senior role.