Marketing and Sales Blogs

The Metaverse: A New Frontier for Marketers

In recent years, the concept of the metaverse has moved from the realm of science fiction to a tangible, evolving reality. The term "metaverse" refers to a collective virtual shared ...

Published at : 07 Dec, 2024

Green Your Brand: Sustainable Marketing Strategies for a Better Future

60–72% of consumers are willing to pay more for products with sustainable packaging. Amidst the increasing environmental consciousness and social responsibility, businesses are under growing pressure to adopt sustainable practices. ...

Published at : 22 Nov, 2024

Micro-Influencer Magic: Why Small Can Be Mighty in Marketing

Businesses are always on the lookout for the most effective ways to connect with their target audiences. Traditional advertising methods and even the once-dominant era of celebrity endorsements have seen ...

Published at : 22 Nov, 2024

Mastering Marketing: The Advantages and Expansive Opportunities of an MBA in Marketing

Marketing has emerged as a pivotal force driving organisational success. It's no longer just about promoting products or services; it's about understanding consumer behaviour, crafting compelling brand narratives, and leveraging ...

Published at : 22 Nov, 2024

Marketing to Gen Z: A Guide to Connecting with the Next Generation

Gen Z, the generation born between the mid-1990s and early 2010s, has emerged as a powerful force shaping consumer behaviour. Indeed they will be the future of marketing demographics ...

Published at : 22 Nov, 2024

AI: The Future of Marketing or a Marketing Nightmare?

AI: The Double-Edged Sword of Modern MarketingArtificial Intelligence (AI) has emerged as a formidable force, reshaping industries and redefining the way we live. Marketing, a field that has always thrived ...

Published at : 19 Nov, 2024

Customer-Centricity: The Secret to Long-Lasting Brand Loyalty

Modern businesses are continuously searching for ways to differentiate themselves from their rivals. One strategy that has proven to be remarkably effective in sustaining a brand’s success is customer-centricity. ...

Published at : 19 Nov, 2024

The Fast Lane to an MBA in Marketing: Accelerated Programs for Working Professionals

In today’s dynamic business landscape, obtaining an MBA in Marketing is more than a credential; it’s a pathway to deepening expertise, enhancing leadership skills, and accelerating career growth. ...

Published at : 12 Oct, 2024

The Future of Brand Management: Trends and Strategies

Companies are no longer just selling products; they are creating experiences, narratives, and emotional connections with their audiences. This is why brand management has now become more complex and integral ...

Published at : 12 Oct, 2024

Navigating the Digital Marketing Landscape Post-MBA: Career Paths and Opportunities

As digital technology continues to evolve, businesses are increasingly shifting their marketing strategies toward digital channels. This change has created a wealth of opportunities for those who possess the right ...

Published at : 12 Oct, 2024

Destination Marketing: Promoting Tourist Hotspots Effectively

In the realm of travel and tourism, effective destination marketing serves as a gateway to showcasing the unique charm and allure of a place, enticing travellers to explore its wonders. ...

Published at : 11 Oct, 2024

On-Page SEO vs Off-Page SEO vs Technical SEO

68% of online experiences begin with a search engine (Source: BrightEdge). In the world of digital marketing, search engine optimization (SEO) is a fundamental strategy for improving a website's visibility ...

Published at : 10 Oct, 2024

The Ultimate Guide to E-mail Marketing

In digital marketing, email remains a stalwart, offering unparalleled reach and effectiveness when executed strategically. Hence, Email marketing is used by 31% of marketers worldwide. This comprehensive guide is designed ...

Published at : 10 Oct, 2024

Career Opportunities After a Diploma in Brand Management

A diploma in Brand Management opens up a world of exciting career opportunities in the dynamic field of marketing and brand development. Armed with a comprehensive understanding of branding principles, ...

Published at : 10 Oct, 2024

Best Digital Marketing Tools for Marketing Professionals in 2024

Information is now at our fingertips and attention spans are now shorter than ever, effective digital marketing is more crucial than ever. Imagine a world where your target audience doesn't ...

Published at : 09 Oct, 2024

Digital Marketing Careers After an MBA in Marketing

The digital landscape has revolutionised the way businesses connect with their audiences, making digital marketing expertise more valuable than ever. For MBA graduates specialising in marketing, this dynamic field offers ...

Published at : 12 Sep, 2024

Career Opportunities After a Diploma in Professional Marketing

After completing a Diploma in Professional Marketing, individuals are equipped with a comprehensive understanding of marketing principles and strategies essential for success in the dynamic world of marketing. This diploma ...

Published at : 23 Aug, 2024

Advantages of an Online Diploma in Professional Marketing

Marketing is the lifeblood of every organisation seeking to thrive and stay competitive. As businesses adapt to the digital age and consumer behaviour continues to evolve, professionals with specialised marketing ...

Published at : 22 Aug, 2024

Advantages of a Diploma in Brand Management

Brands serve as the cornerstone of a company's identity, influencing consumer perceptions, driving purchasing decisions, and ultimately, determining business success. A diploma in brand management equips individuals with the specialised ...

Published at : 21 Aug, 2024

Career Opportunities in Marketing

Marketing stands as a dynamic and pivotal force in every business, shaping how companies connect with their audience. As technology advances and consumer behaviour undergoes constant transformation, the array of ...

Published at : 05 Feb, 2024

Most Popular Sales Interview Questions & Answers For Freshers

Sales interviews are a challenge for aspiring individuals in the marketing domain. For freshers entering the competitive sales landscape, navigating these interviews can be exhilarating. Recognizing the significance of this ...

Published at : 03 Feb, 2024

The Psychology of Loyalty Programs for Customer Relationships

Did you know that 65% of a company’s revenue comes from the repeat business of existing customers? Loyalty programs have become a pervasive and powerful tool for businesses looking to ...

Published at : 29 Nov, 2023

The Impact of Product Packaging on Consumer Behaviour

Thanks to worldwide industrialisation and the new trends in consumerism, consumers are being inundated with countless choices for both online and offline shopping. Here, the packaging of a product has ...

Published at : 29 Nov, 2023

The Scope and Salary After An MBA in Marketing

As companies strive to stay competitive in a global marketplace, the demand for skilled marketing professionals continues to rise. Pursuing a Master of Business Administration (MBA) with a specialisation in ...

Published at : 17 Nov, 2023

The Rise of Ethical Consumerism

The concept of ethical consumerism is a potent force reshaping the world of commerce. It's no longer just about what we buy, but how and why we buy it. According ...

Published at : 17 Nov, 2023

The Best Higher Education Programs for Senior Sales and Marketing Managers - SNATIKA

Senior sales and marketing managers are tasked with driving revenue growth, shaping brand identities, and staying ahead of rapidly evolving consumer trends. To equip these seasoned professionals with the knowledge ...

Published at : 17 Nov, 2023

10 Reasons Why You Should Pursue an Online Diploma in Digital Marketing

Businesses and brands rely heavily on digital marketing strategies to thrive. As such, the demand for skilled digital marketers is soaring. If you're considering a career in this dynamic field ...

Published at : 10 Nov, 2023

Post-Pandemic Consumer Behavior for Marketing Managers

In the wake of the global COVID-19 pandemic, the landscape of consumer behaviour has undergone a profound transformation. As we navigate the post-pandemic world, marketing managers find themselves at the ...

Published at : 21 Oct, 2023

Social Media Marketing Skills You Need in 2024

In digital marketing, trends shift as swiftly as social media feeds refresh. Here, staying ahead of the curve is not just a choice but a necessity. As we step into 2024, ...

Published at : 13 Oct, 2023

10 Strategies for Success in Social Commerce

The boundaries between social interaction and commerce are being blurred beyond recognition. Here, the future of business lies at the intersection of these two realms. Social commerce, the art of ...

Published at : 12 Oct, 2023

Complete Guide to Top Digital Marketing Job Roles in 2024

Digital marketing strategies and technologies are constantly evolving and staying ahead of the curve is paramount. As we step into 2024, the digital marketing landscape is teeming with opportunities and exciting ...

Published at : 12 Oct, 2023

Top 12 SEO Career Paths in 2024

Search Engine Optimization (SEO) has solidified its position as a cornerstone of online success. As businesses strive to enhance their visibility in an increasingly competitive online world, the demand for ...

Published at : 11 Oct, 2023

The West's Cultural Shift: Morals in Brand Strategies and Emotional Influence

In the ever-evolving world of marketing and brand strategy, a profound transformation has taken centre stage in the West—the infusion of morals and ethics into the very DNA of ...

Published at : 05 Oct, 2023

Top 10 Digital Marketing Roles and Salaries in 2024

In the fast-paced realm of today's business landscape, digital marketing has risen to become a cornerstone of success for companies seeking to navigate the ever-expanding digital frontier. With consumers spending ...

Published at : 25 Sep, 2023

Leveraging Facebook Pixel and Google Analytics: Tracking and Optimising Your Ad Performance

In today's digital landscape, effective ad tracking and optimisation are crucial for the success of any online marketing campaign. With the abundance of data available, marketers have powerful tools at ...

Published at : 05 Aug, 2023

Facebook Ads vs. Google AdWords: Choosing the Right Advertising Platform for Your Business

Advertising has now become an essential component of every business's marketing strategy. With the rise of online platforms, businesses have a plethora of options to reach their target audience effectively. ...

Published at : 05 Aug, 2023

8 Strategies for Successful B2B Marketing and Sales Alignment

In the fast-paced world of B2B marketing and sales, successful alignment between these two crucial functions can be the key to unlocking business growth and achieving exceptional results. As ...

Published at : 05 Aug, 2023

Building an Effective Sales Funnel: From Lead Generation to Conversion

In the fast-paced world of business, where competition is fierce and customer expectations are high, having a well-defined and efficient sales funnel is crucial for success. A sales funnel serves ...

Published at : 05 Aug, 2023

Leveraging Technology for Sales Success: Tools and Systems Every Sales Manager Should Know

Sales managers now face numerous challenges in driving growth, managing teams, and meeting targets. To thrive in this competitive environment, leveraging technology has become paramount. Technology offers a wide array ...

Published at : 05 Aug, 2023

The Psychology of Pricing: Strategies to Optimise Sales

Pricing is a critical aspect of any business, shaping consumer behaviour and ultimately driving sales. However, setting the right price goes beyond mere cost considerations; it delves into the realm ...

Published at : 05 Aug, 2023

Harnessing the Power of User-Generated Content for Brand Growth

Nowadays, consumers have become active participants in shaping brand narratives. As a result, harnessing the power of User-generated Content (UGC) has emerged as a game-changing strategy for brand growth. According ...

Published at : 05 Aug, 2023

Sales Forecasting and Planning: Strategies for Accurate Projections and Target Setting

Sales forecasting and planning play a crucial role in the success of any business. They enable organisations to anticipate and prepare for future sales trends, make informed business decisions, and ...

Published at : 05 Aug, 2023

How to Improve Customer Experience with AI Chatbots

Providing an exceptional customer experience has now become a top priority for organisations across industries. Customers are increasingly demanding personalised, efficient, and convenient interactions with businesses. Meeting these expectations can ...

Published at : 01 Jul, 2023

How to Get Started with Marketing Automation

Businesses are constantly seeking ways to streamline their marketing efforts and maximise their reach with potential customers. Marketing automation has emerged as a powerful tool to achieve these goals. A ...

Published at : 30 Jun, 2023

Maximising ROI with Google Ads, Facebook Ads, and More

In the competitive digital landscape, businesses can no longer rely solely on organic reach to achieve their marketing goals. Paid advertising has become a crucial tool for maximising return on ...

Published at : 30 Jun, 2023

Search Engine Optimisation (SEO) Strategies

Search engine optimisation (SEO) is the practice of optimising a website to enhance its visibility and ranking on search engine result pages (SERPs). The ultimate goal of SEO is to ...

Published at : 27 Jun, 2023

The Impact of Social Media on E-Commerce Sales

In the ever-evolving landscape of digital commerce, social media has emerged as a powerful force driving e-commerce sales. The advent of social media has transformed the way we communicate, connect, ...

Published at : 26 Jun, 2023

The Future of Brand Management

In today's fast-paced and interconnected world, brand management has become more important than ever. 77% of B2B marketing leaders said that branding is critical to growth in an Adience survey. ...

Published at : 07 Jun, 2023

Market Segmentation and Targeting Strategies for Reaching the Right Customers

In today's competitive business landscape, understanding your target customers and effectively reaching them is more crucial than ever. Market segmentation and targeting are strategic marketing approaches that enable businesses to ...

Published at : 06 Jun, 2023

Digital Marketing Metrics

Digital marketing has become an integral part of modern business, and measuring the success of digital marketing campaigns is essential for companies looking to stay competitive in the digital age. ...

Published at : 06 May, 2023

The Future of Content Marketing with AI

Content marketing is a crucial aspect of modern marketing strategies. It involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, ...

Published at : 06 May, 2023

The Role of Strategic Marketing in Organisations

In today's highly competitive business environment, organisations are constantly seeking ways to gain an edge over their competitors. One of the most effective ways to achieve this is through strategic ...

Published at : 06 May, 2023

The Past, Present, and Future of the Digital Marketing Industry

IntroductionDigital marketing has become an integral part of the marketing strategy for most businesses today. It is a cost-effective way to reach out to more customers and promote your products ...

Published at : 11 Mar, 2023

How to Market to Younger Generations?

IntroductionAccording to a Visual Capitalist report, close to 30% of the world's population falls under the age group of 20–39 years. Additionally, another 33% of the population belongs to the age group of ...

Published at : 11 Mar, 2023

Digital Marketing Challenges

IntroductionDigital marketing has become a key marketing strategy and medium for large and small businesses. With the explosion of internet users in recent years, the reach of digital marketing has ...

Published at : 11 Mar, 2023

7 Cost-Effective Marketing Strategies for Your Small Business

IntroductionMarketing is the heart of any business. Without marketing, no business can survive regardless of its product, quality, cost, or service. It is the medium through which potential customers get ...

Published at : 18 Jun, 2022

Trends in Strategic Marketing

IntroductionMarketing has evolved from billboards and television ads to more modern platforms on the internet. Companies have hard-learned their lessons in marketing through trial and error. The modern world is ...

Published at : 10 Jun, 2022

The need for strategic marketing in the digital age

IntroductionMarketing has been a crucial contributor to businesses since time immemorial. Mankind has used, created, and refined marketing methods as time goes by. Only after the invention of the printing ...

Published at : 10 Jun, 2022

Types of marketing

IntroductionMarketing is a crucial element of any business. Regardless of the industry, sector, geography, or type of the company, marketing plays a major role in reaching customers. Recognising a need, ...

Published at : 21 Jun, 2022

Digital marketing for startups

IntroductionStartups have been the trending business happenings since the inception of the digital age. All the Silicon Valley giants have emerged as the byproducts of the technological revolutions of recent ...

Published at : 15 Jul, 2022

The Right Ways to Manage your Brand

If you are a marketer with sufficient experience in the industry then you must understand quite well how a positive brand image is directly proportional to a loyal customer base ...

Published at : 19 Nov, 2021

Strategic Marketing in the Digital Age

Your company’s profitability depends heavily on its marketing. In the digital age of cellphones, hologram ads[i] and constant internet access, you need smart strategies to ...

Published at : 04 Jun, 2021

Role of Consumer Behaviour in Marketing

Not every shopper is a buying customer. Understanding individuals’ purchase decisions/processes and how they buy and use products is called consumer behaviour. It can help you succeed in competitive ...

Published at : 19 Nov, 2021

Marketing and psychology

IntroductionIn the age of the internet and fast content, the attention spans of internet users are diminishing like never before. There is an explosion of online content and marketing strategies ...

Published at : 10 Oct, 2022

How Effective Research Offers Great Profitability

The first step toward developing an efficient strategy is research. With the right data and competent professionals, your marketing efforts can generate high profitability or return on investment (ROI) for ...

Published at : 23 Jul, 2021

5 Key Qualities of a Great Strategic Marketer

Modifying your marketing approaches according to the needs of the time is important for a business to succeed. New technological trends and changes in the public’s interest lead to ...

Published at : 21 May, 2021

3 Ways to use your Masters in Strategic Marketing Degree

In this day and age, you can use your education in various ways to generate multiple sources of income. For instance, after post-graduation, you can work at an office or ...

Published at : 25 Jan, 2021

3 Reasons to Pursue a Masters in Strategic Marketing in the 2020s

Artificial intelligence and the use of the internet have changed the way products and services are marketed to the general public. With that in mind, businesses need innovative approaches to ...

Published at : 22 Jan, 2021

The Metaverse: A New Frontier for Marketers

Green Your Brand: Sustainable Marketing Strategies for a Better Future

Micro-Influencer Magic: Why Small Can Be Mighty in Marketing

Mastering Marketing: The Advantages and Expansive Opportunities of an MBA in Marketing

Marketing to Gen Z: A Guide to Connecting with the Next Generation

AI: The Future of Marketing or a Marketing Nightmare?

Customer-Centricity: The Secret to Long-Lasting Brand Loyalty

The Fast Lane to an MBA in Marketing: Accelerated Programs for Working Professionals

The Future of Brand Management: Trends and Strategies

Navigating the Digital Marketing Landscape Post-MBA: Career Paths and Opportunities

Destination Marketing: Promoting Tourist Hotspots Effectively

On-Page SEO vs Off-Page SEO vs Technical SEO

The Ultimate Guide to E-mail Marketing

Career Opportunities After a Diploma in Brand Management

Best Digital Marketing Tools for Marketing Professionals in 2024

Digital Marketing Careers After an MBA in Marketing

Career Opportunities After a Diploma in Professional Marketing

Advantages of an Online Diploma in Professional Marketing

Advantages of a Diploma in Brand Management

Career Opportunities in Marketing

Most Popular Sales Interview Questions & Answers For Freshers

The Psychology of Loyalty Programs for Customer Relationships

The Impact of Product Packaging on Consumer Behaviour

The Scope and Salary After An MBA in Marketing

The Rise of Ethical Consumerism

The Best Higher Education Programs for Senior Sales and Marketing Managers - SNATIKA

10 Reasons Why You Should Pursue an Online Diploma in Digital Marketing

Post-Pandemic Consumer Behavior for Marketing Managers

Social Media Marketing Skills You Need in 2024

10 Strategies for Success in Social Commerce

Complete Guide to Top Digital Marketing Job Roles in 2024

Top 12 SEO Career Paths in 2024

The West's Cultural Shift: Morals in Brand Strategies and Emotional Influence

Top 10 Digital Marketing Roles and Salaries in 2024

Leveraging Facebook Pixel and Google Analytics: Tracking and Optimising Your Ad Performance

Facebook Ads vs. Google AdWords: Choosing the Right Advertising Platform for Your Business

8 Strategies for Successful B2B Marketing and Sales Alignment

Building an Effective Sales Funnel: From Lead Generation to Conversion

Leveraging Technology for Sales Success: Tools and Systems Every Sales Manager Should Know

The Psychology of Pricing: Strategies to Optimise Sales

Harnessing the Power of User-Generated Content for Brand Growth

Sales Forecasting and Planning: Strategies for Accurate Projections and Target Setting

How to Improve Customer Experience with AI Chatbots

How to Get Started with Marketing Automation

Maximising ROI with Google Ads, Facebook Ads, and More

Search Engine Optimisation (SEO) Strategies

The Impact of Social Media on E-Commerce Sales

The Future of Brand Management

Market Segmentation and Targeting Strategies for Reaching the Right Customers

Digital Marketing Metrics

The Future of Content Marketing with AI

The Role of Strategic Marketing in Organisations

The Past, Present, and Future of the Digital Marketing Industry

How to Market to Younger Generations?

Digital Marketing Challenges

7 Cost-Effective Marketing Strategies for Your Small Business

Trends in Strategic Marketing

The need for strategic marketing in the digital age

Types of marketing

Digital marketing for startups

The Right Ways to Manage your Brand

Strategic Marketing in the Digital Age

Role of Consumer Behaviour in Marketing

Marketing and psychology

How Effective Research Offers Great Profitability

5 Key Qualities of a Great Strategic Marketer

3 Ways to use your Masters in Strategic Marketing Degree

3 Reasons to Pursue a Masters in Strategic Marketing in the 2020s

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Marketing and Sales

The Metaverse: A New Frontier for Marketers

Green Your Brand: Sustainable Marketing Strategies for a Better Future

Micro-Influencer Magic: Why Small Can Be Mighty in Marketing

Mastering Marketing: The Advantages and Expansive Opportunities of an MBA in Marketing

Marketing to Gen Z: A Guide to Connecting with the Next Generation

AI: The Future of Marketing or a Marketing Nightmare?

Customer-Centricity: The Secret to Long-Lasting Brand Loyalty

The Fast Lane to an MBA in Marketing: Accelerated Programs for Working Professionals

The Future of Brand Management: Trends and Strategies

Navigating the Digital Marketing Landscape Post-MBA: Career Paths and Opportunities

Destination Marketing: Promoting Tourist Hotspots Effectively

On-Page SEO vs Off-Page SEO vs Technical SEO

The Ultimate Guide to E-mail Marketing

Career Opportunities After a Diploma in Brand Management

Best Digital Marketing Tools for Marketing Professionals in 2024

Digital Marketing Careers After an MBA in Marketing

Career Opportunities After a Diploma in Professional Marketing

Advantages of an Online Diploma in Professional Marketing

Advantages of a Diploma in Brand Management

Career Opportunities in Marketing

Most Popular Sales Interview Questions & Answers For Freshers

The Psychology of Loyalty Programs for Customer Relationships

The Impact of Product Packaging on Consumer Behaviour

The Scope and Salary After An MBA in Marketing

The Rise of Ethical Consumerism

The Best Higher Education Programs for Senior Sales and Marketing Managers - SNATIKA

10 Reasons Why You Should Pursue an Online Diploma in Digital Marketing

Post-Pandemic Consumer Behavior for Marketing Managers

Social Media Marketing Skills You Need in 2024

10 Strategies for Success in Social Commerce

Complete Guide to Top Digital Marketing Job Roles in 2024

Top 12 SEO Career Paths in 2024

The West's Cultural Shift: Morals in Brand Strategies and Emotional Influence

Top 10 Digital Marketing Roles and Salaries in 2024

Leveraging Facebook Pixel and Google Analytics: Tracking and Optimising Your Ad Performance

Facebook Ads vs. Google AdWords: Choosing the Right Advertising Platform for Your Business

8 Strategies for Successful B2B Marketing and Sales Alignment

Building an Effective Sales Funnel: From Lead Generation to Conversion

Leveraging Technology for Sales Success: Tools and Systems Every Sales Manager Should Know

The Psychology of Pricing: Strategies to Optimise Sales

Harnessing the Power of User-Generated Content for Brand Growth

Sales Forecasting and Planning: Strategies for Accurate Projections and Target Setting

How to Improve Customer Experience with AI Chatbots

How to Get Started with Marketing Automation

Maximising ROI with Google Ads, Facebook Ads, and More

Search Engine Optimisation (SEO) Strategies

The Impact of Social Media on E-Commerce Sales

The Future of Brand Management

Market Segmentation and Targeting Strategies for Reaching the Right Customers

Digital Marketing Metrics

The Future of Content Marketing with AI

The Role of Strategic Marketing in Organisations

The Past, Present, and Future of the Digital Marketing Industry

How to Market to Younger Generations?

Digital Marketing Challenges

7 Cost-Effective Marketing Strategies for Your Small Business

Trends in Strategic Marketing

The need for strategic marketing in the digital age

Types of marketing

Digital marketing for startups

The Right Ways to Manage your Brand

Strategic Marketing in the Digital Age

Role of Consumer Behaviour in Marketing

Marketing and psychology

How Effective Research Offers Great Profitability

5 Key Qualities of a Great Strategic Marketer

3 Ways to use your Masters in Strategic Marketing Degree

3 Reasons to Pursue a Masters in Strategic Marketing in the 2020s

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