In this day and age, you can use your education in various ways to generate multiple sources of income. For instance, after post-graduation, you can work at an office or render your expertise as a freelance marketing strategist.
The popularity of entrepreneurship and digitization has led to the establishment of many new businesses in recent years. Increased competition has subsequently increased the demand for strategic marketing professionals. Case in point, did you know strategic marketers earn an average of ₹932,300 per annum[i] in India? And the benefits only increase as you move up the ranks.
3 ways you can make the most out of your Masters in Strategic Marketing degree:
1. Outsource your Expertise
Whenever many people use the same marketing approaches it becomes vital to employ unique methods to get your message across. This is where strategic marketers come in. Their job involves studying data and market research to strategically organise marketing campaigns.
You can offer your services to companies that require a strategic approach to marketing. Organisations that don’t have the budget to hire a full-time strategist often take consultations from freelancers[ii] who have advanced qualifications and experience.
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2. Work for Multinational Companies
You can become a full-time employee as a Market Research Analyst (18% expected to increase[iii]in jobs by 2029), Business Development Manager[iv]and Product Marketing Manager[v]Etc. You will be responsible for increasing sales and establishing a brand name for the organisation you work for. As a marketing manager or research analyst, you can expect an average of ₹400,964 annual income[vi] in India.
Fun fact: Specialised marketing jobs are projected to have a 6% increase by 2029[vii].
3. Education
You can become a speaker at a university or an instructor on online platforms such as Udemy[viii]. Here, you can teach marketing courses by expanding on what you picked up from your Masters in Strategic Marketing program and your field experience.
As you cultivate a professional network and build a portfolio, you will start to establish yourself as an expert. Hence, you will receive more invitations to conduct seminars. Guest lecturers or speakers invest a small portion of their time preparing and delivering lessons. In India, the guest lecturers get paid an average income of ₹ 25,229 per month[ix].
Take Away Message
Postgraduates with a Strategic Marketing degree are extremely valuable to companies[x]. Because the insights taught in this program are unique as compared to other marketing degrees or MBAs. Once you complete the program, you become proficient in using technology, social media and other resources to produce positive results.
The job prospects will continue to increase for strategic marketers because of their expertise. Superior analytical knowledge, a deep understanding of marketing strategies and creativity are some of the areas where these professionals are experts.
To take full advantage of this booming industry, upgrading your academic qualifications is a popular choice. If you are thinking of all the financial, professional, and social hurdles in pursuing a Masters degree, then SNATIKA is here for you!
Our prestigious Masters in Strategic Marketing program is completely online, super-flexible, and light on your pocket. What's more, you can easily earn a Masters and a PG Diploma in just 12 months at no additional cost. Granted, the program tests your expertise through fire and refines your knowledge at a global level. Check out the program benefits now!
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