Modifying your marketing approaches according to the needs of the time is important for a business to succeed. New technological trends and changes in the public’s interest lead to the formation of new marketing strategies.
There are certain capabilities that you need to look for in a strategic marketer if you are hiring. And if you are a marketer of the 21st century looking to enhance your scope of work, check to see if you possess these:
5 Qualities of Great Strategic Marketers
1. Tech-savvy
Since social media, email marketing and online ads are a big part of today’s marketing strategies, the best marketer is the one who can stay up to date with technological trends and who can learn and adapt quickly to the changes.
Related Blog - Market Segmentation and Targeting Strategies for Reaching the Right Customers
2. Analytical proficiency
The ability to read and interpret the market data and incorporate it into strategies is the key quality a strategic marketer should have. Market research results will be useless if you are unable to use the data to create new strategies.
Related Blog - Search Engine Optimisation (SEO) Strategies
3. Adaptive
A great strategic marketer should be flexible in his/ her approach. Understanding your company tone, ability to change according to the interests of the customers, working on different projects at a time, and the aptitude to receive criticism well are all qualities that make a great strategic marketer.
Bigger companies have a team of writers and graphic designers to make ads but other times small businesses rely on one man to do the job. A strategic marketer should be innovative and creative and fit different roles if required.
Related Blog - The Impact of Social Media on E-Commerce Sales
4. Networking Skill
Creating marketing strategies today involves bloggers and influencers, as they are helpful to establish your brand name and make your marketing efforts more efficient.
Hence a strategic marketer should have great people skills. He/ she should be able to create relationships with other marketers and customers
Related Blog - Trends in Strategic Marketing
5. High-end Portfolio
There is nothing wrong with hiring new marketers, but if you are looking for a team leader then you need someone with enough knowledge and experience. If not then advanced qualification such as a Masters degree is beneficial.
Passionate marketers with an innate talent for the work will have a portfolio to show even if they are new graduates. Those are the ones you need on your team.
Related Blog - 8 Strategies for Successful B2B Marketing and Sales Alignment
Conclusion
There is a lot of competition in the business world these days. That’s why you need the best strategic marketer in your corner. Knowing about the key qualities of a great marketer puts you one step closer to hiring the best one. And if you are an industry professional, then these are the virtues you need to develop in yourself.
SNATIKA's online Masters programs are great for working professionals to enhance their expertise. You can gain more insights into the latest issues and developments in your industry by enrolling in our world-class Masters in Strategic Marketing today.
Our Masters Degrees are awarded by authentic European universities. You can earn dual UK/Spanish qualifications in just 12 months by enrolling on a SNATIKA Masters or MBA! Check out our European Masters in Strategic Marketing program now!
Related Blog - 3 Reasons to Pursue a Masters in Strategic Marketing in the 2020s