Role of Consumer Behaviour in Marketing

Not every shopper is a buying customer. Understanding individuals’ purchase decisions/processes and how they buy and use products is called consumer behaviour. It can help you succeed in competitive ...

Published at : 19 Nov, 2021

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Marketing and psychology

IntroductionIn the age of the internet and fast content, the attention spans of internet users are diminishing like never before. There is an explosion of online content and marketing strategies ...

Published at : 10 Oct, 2022

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How Effective Research Offers Great Profitability

The first step toward developing an efficient strategy is research. With the right data and competent professionals, your marketing efforts can generate high profitability or return on investment (ROI) for ...

Published at : 23 Jul, 2021

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5 Key Qualities of a Great Strategic Marketer

Modifying your marketing approaches according to the needs of the time is important for a business to succeed. New technological trends and changes in the public’s interest lead to ...

Published at : 21 May, 2021

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3 Ways to use your Masters in Strategic Marketing Degree

In this day and age, you can use your education in various ways to generate multiple sources of income. For instance, after post-graduation, you can work at an office or ...

Published at : 25 Jan, 2021

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3 Reasons to Pursue a Masters in Strategic Marketing in the 2020s

Artificial intelligence and the use of the internet have changed the way products and services are marketed to the general public. With that in mind, businesses need innovative approaches to ...

Published at : 22 Jan, 2021

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The Future of Information Technology

IntroductionInformation technology is currently one of the most important industries attracting countless entrepreneurs, employees, and investors into the field. From your smartphones to reusable rockets and weather prediction software, information ...

Published at : 14 Jul, 2022

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The need for a shift in pedagogy for senior professionals

IntroductionThe world is pursuing higher education more than any other generation. Even senior professionals who are in higher management roles are increasingly understanding the importance of higher education and seeking ...

Published at : 19 Jul, 2022

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Trends in the hospitality industry

IntroductionThe hospitality industry is undergoing a massive change in the changing world. The trends in the hospitality industry have originated from several concerns and disruptions. While climate change has been ...

Published at : 20 Jul, 2022

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Top 3 Strategic Management and Leadership Changes to Watch in the future

The field of Strategic Management and Leadership has been growing and developing for decades. New practices and trends come into play as businesses evolve and competition increases in ...

Published at : 19 Mar, 2021

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Top Three Career Options in Strategic Management and Leadership

While enrolled in an online MBA or Masters in Strategic Management and Leadership program, students learn tips to create productive management policies. This paired with the valuable skills ...

Published at : 04 Dec, 2020

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Top 10 Workplace Challenges for Women

IntroductionBeing a woman is hard. You have to take care of the kids, the family, and the household work, and then you go to the office. That can be a ...

Published at : 27 Jul, 2022

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Three Strategic Management Tips for Success during Times of Unpredictability

There is always some level of uncertainty in every market because unpredictability is a spectrum. Clashes between countries, environmental catastrophes and political situations can all cause ...

Published at : 10 May, 2021

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The Top 10 Sectors of the Hospitality Industry

IntroductionThe hospitality industry is a 3486.77 billion U.S. dollar global industry according to Statista. It employs hundreds of thousands of employees. It is a major source of income in many ...

Published at : 11 Aug, 2022

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Strategic Management and Leadership; Can You Expect a Six-Digit Salary?

Both the Level-7 Diploma in Strategic Management and Leadership and MBA are specialised postgraduate degrees that improve your job outlook. No matter where in the world you live ...

Published at : 21 Feb, 2021

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Leadership Behaviours for Managing Burnout

Workplace burnout is defined as chronic work-related stress with physical and emotional exhaustion. This can lead to reduced productivity and a loss of sense of self.iA recent&...

Published at : 19 Nov, 2021

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10 Learning Tips for Senior Professionals

IntroductionIf you are an adult learner returning to college for higher education, you are faced with many challenges, from having to sit down with younger-generation classmates to balancing work life ...

Published at : 10 Sep, 2022

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Importance of Agility for Strategic Management

Agility in management means adjusting your operations based on live data, as need be. It could be very difficult for you to gain a competitive advantage in business today ...

Published at : 19 Nov, 2021

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Goal setting with OKR framework

IntroductionOne of the critical elements of any project is proper goal-setting. Setting goals and striving to achieve them within a deadline without compromising quality is what every organisation seeks. Every ...

Published at : 05 Sep, 2022

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How does an MBA in Strategic Management and Leadership Add Value To Your Resume?

All organisations have objectives they want to achieve. For that, they require proficient strategic managers and authoritative leaders. Working professionals who can develop profitable organisational strategies are in ...

Published at : 30 Nov, 2020

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Andragogy- The Adult Learning Theory

IntroductionAndragogy, or Adult Learning Theory, assumes that an adult learner is a self-directed and independent learner. It asserts that adult learners are self-driven and know their responsibilities for their decisions ...

Published at : 11 Oct, 2022

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5 Signs Your Management Style Needs a Change

New generations of employees, changes in office cultures and especially the work-from-home trend have made managers evaluate themselves and examine if their management strategy is bringing the results they want. ...

Published at : 19 Jul, 2020

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Types of Mentoring

IntroductionMentorship is a crucial element for success in the corporate world and elsewhere. Regardless of your profession or position in your life or career, you will need the wisdom of ...

Published at : 17 Oct, 2022

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How to achieve a healthy work-life balance?

IntroductionWork-life balance is a trending topic on social media nowadays. Employees, employees, and researchers are discussing work-life balance openly online. In this article, we will discuss what is work-life balance ...

Published at : 14 Oct, 2022

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Why should you pursue a Masters in Public Administration?

For those interested in public service, a Masters in Public Administration is an ideal program to join. This degree qualifies you for jobs where you can serve ...

Published at : 23 Nov, 2020

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The Five Managerial Mindsets

In 2003, the Harvard Business Review posted an article on the five minds of management, which has been considered a classic management article ever since. In this article, we will discuss ...

Published at : 20 Oct, 2022

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Top 3 careers with a Masters in Public Administration

A Masters in Public Administration opens up a lot of remunerative career options. Both the public and private sectors look for competent individuals to occupy high-ranking jobs in ...

Published at : 13 Nov, 2020

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Everything you need to know about Medical Tourism

IntroductionOne popular addition to the healthcare industry and tourism industry in recent times is medical tourism. Medical tourism occurs when customers choose to receive specific medical treatment in a different ...

Published at : 04 Nov, 2022

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Public Administration during COVID-19

COVID-19 was a global disaster that claimed hundreds of thousands of lives and destroyed the economy like no other. The COVID era was a time when our social structures and ...

Published at : 26 Mar, 2021

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Perks of a Career in Public Administration

Government jobs are generally sought out by professionals of all levels, from young graduates to seasoned employees. This has been the trend since the 1950s. The recent crises and ...

Published at : 19 Nov, 2021

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Importance of warehouses in logistics

The logistics industry is growing with advances in technology. Fuelled by globalisation and the booming e-commerce industry, logistics has become an ever-advancing industry. Like defence and healthcare, logistics is a ...

Published at : 28 Oct, 2022

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Top in-demand soft and hard skills

The importance of skills in the corporate world is at an all-time high. The critical skills of the previous centuries have been replaced in recent decades due to industrialization and ...

Published at : 28 Sep, 2022

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Challenges in Digitization of Public Administration

Given how advanced technology is these days, you would think that Public Administration services are digitised. But beyond having computers in every office and communicating over email, there has ...

Published at : 16 Jul, 2021

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Things to consider before joining a Masters Degree Program

A Masters degree is highly challenging. This is especially true if you are a senior professional who is considering enrolling in a Masters degree. It can be even more challenging ...

Published at : 10 Nov, 2022

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The Future of Ecommerce

The e-commerce industry has been making its way into every household in recent years. Due to the popularity of the internet, the e-commerce industry has been growing at an exponential ...

Published at : 21 Oct, 2022

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Popular Project management Methodologies

Project management as an emerging management sector in the corporate world There are several project management methodologies that the industry has followed since its inception. Please let project management methodologies ...

Published at : 12 Sep, 2022

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Can Public Administration Work Independently of Government Politics?

Public Administration and Politics are interdependent. Government politics, in the simplest terms, is the process by which government officials such as the senate members make decisions ...

Published at : 03 May, 2021

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Innovative ways to retain talent

IntroductionEmployee retention is a major challenge for today's human resources managers. While there is a surplus of talent in some industries, there is a severe shortage of competent employees in ...

Published at : 08 Aug, 2022

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Cultivating a growth mindset in your employees

IntroductionIf you can be certain of two things in your life, they are change and death. Every day, the world you know is changing in some way. Most of the ...

Published at : 22 Sep, 2022

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10 Steps to Success in the Hospitality Industry

IntroductionThe hospitality industry is an umbrella term used for a cluster of businesses that include tourism and hospitality facilities. It is a highly lucrative business with high networking and career ...

Published at : 16 Sep, 2022

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5 Myths About Public Administration - Busted

Public service officers such as Public Administrators tend to receive criticism about their work. Mostly it is because there is a lack of general understanding amongst citizens as ...

Published at : 19 Nov, 2021

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7 Key Elements of Effective Web Design

IntroductionAccording to Datareportal, over five billion of the world's population is using the internet. This leaves only 3 billion people left unconnected to the internet. Moreover, the world’s connected population ...

Published at : 07 Oct, 2022

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Importance of Education Management Systems for Educational Institutions

IntroductionIn a world increasingly dependent on technology, software is everywhere. Even in the educational industry, education management systems or software play a major role in integrating and simplifying several management ...

Published at : 12 Aug, 2022

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Job Prospects: Masters in Project Management vs MBA

Masters in Project Management and MBA are both postgraduate degrees that may seem the same. But there are a few key differences[i] that set ...

Published at : 13 Nov, 2022

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How Project Management Software Help Professionals

Project management software are tools that assist you in organising projects. These are excellent resources to increase the accuracy of project managers’ work. That’s why 77% of ...

Published at : 13 Nov, 2022

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How Project Management Can Help Deal with Complex Business Problems

Project managers (PM) are equipped to deal with difficult problems. During their training and education, they learn the principles that allow them to strategically approach any issue, identify ...

Published at : 13 Nov, 2022

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How Can a Masters in Project Management Fast-Track Your Career?

Statistics show[i] that most baby boomers would work at the same company for 12 to 18+ years[ii] and only then land high-ranking jobs, with a few outliers. But ...

Published at : 19 Nov, 2021

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5 Misconceptions about Project Managers

The role of project managers [PM] is diverse. They are team leaders, managers, and liaisons between top management and the team. But since the designated project manager role is still ...

Published at : 19 Mar, 2021

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5 Common Mistakes of Novice Project Managers and Ways to Avoid Them

Managing your first project can be intimidating. As a project manager (PM), you cannot afford to skip any step or make too many mistakes. Because it will ...

Published at : 26 Apr, 2021

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3 Project Management Trends That Died in the 2010s

The biggest changes we have seen in the Project Management industry are due to the automation of processes. Software and computer applications have brought a revolution in this ...

Published at : 12 Mar, 2021

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RECENT POSTS

Role of Consumer Behaviour in Marketing

Marketing and psychology

How Effective Research Offers Great Profitability

5 Key Qualities of a Great Strategic Marketer

3 Ways to use your Masters in Strategic Marketing Degree

3 Reasons to Pursue a Masters in Strategic Marketing in the 2020s

The Future of Information Technology

The need for a shift in pedagogy for senior professionals

Trends in the hospitality industry

Top 3 Strategic Management and Leadership Changes to Watch in the future

Top Three Career Options in Strategic Management and Leadership

Top 10 Workplace Challenges for Women

Three Strategic Management Tips for Success during Times of Unpredictability

The Top 10 Sectors of the Hospitality Industry

Strategic Management and Leadership; Can You Expect a Six-Digit Salary?

Leadership Behaviours for Managing Burnout

10 Learning Tips for Senior Professionals

Importance of Agility for Strategic Management

Goal setting with OKR framework

How does an MBA in Strategic Management and Leadership Add Value To Your Resume?

Andragogy- The Adult Learning Theory

5 Signs Your Management Style Needs a Change

Types of Mentoring

How to achieve a healthy work-life balance?

Why should you pursue a Masters in Public Administration?

The Five Managerial Mindsets

Top 3 careers with a Masters in Public Administration

Everything you need to know about Medical Tourism

Public Administration during COVID-19

Perks of a Career in Public Administration

Importance of warehouses in logistics

Top in-demand soft and hard skills

Challenges in Digitization of Public Administration

Things to consider before joining a Masters Degree Program

The Future of Ecommerce

Popular Project management Methodologies

Can Public Administration Work Independently of Government Politics?

Innovative ways to retain talent

Cultivating a growth mindset in your employees

10 Steps to Success in the Hospitality Industry

5 Myths About Public Administration - Busted

7 Key Elements of Effective Web Design

Importance of Education Management Systems for Educational Institutions

Job Prospects: Masters in Project Management vs MBA

How Project Management Software Help Professionals

How Project Management Can Help Deal with Complex Business Problems

How Can a Masters in Project Management Fast-Track Your Career?

5 Misconceptions about Project Managers

5 Common Mistakes of Novice Project Managers and Ways to Avoid Them

3 Project Management Trends That Died in the 2010s